100 Black Men of America, Inc.

Virtual 2020 Leadership Summit

100 Black Men of America, Inc.

Virtual 2020 Leadership Summit

Background Info

Hosted by the 100 Black Men of America, Inc. [national headquarters], the Annual Leadership Summit is a multi-day event of training sessions and workshops connecting 100 Members and Mentees with leaders across corporate, civic, health, education, media, legal and financial industries.

We designed a cohesive visual experience for the Virtual 2020 Leadership Summit that incorporated the 100 Black Men’s brand identity elements.

Because of the global pandemic, social distancing regulations, but the necessity to continue their social efforts, 100 Black Men of America, Inc. hosted their 2020 Leadership Summit virtually. For the summit, the organization wanted a clean and cohesive look that conveyed connecting global leadership virtually while maintaining the 100 brand identity. IROCREATE was able to deliver on this vision, producing a summit-themed logo with complementary design elements. We then translated the designed theme to a variety of digital promotional collateral including email campaigns; LinkedIn, Facebook, Twitter, and Instagram posts, and graphics designed to the 100’s website specifications. During the 2020 Virtual Leadership Summit, the themed elements were used throughout the summit event live streams, making the overall summit a cohesive visual experience.

Design Subjects

  • save the dates
  • workshop & training events details
  • panelists highlights
  • registration details

Creative Results

  • conference logo with complementary design elements
  • email campaign graphics
  • social media graphics for Instagram/Facebook, Linkedin and Twitter

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