Mid-South Atlantic Small Business Transportation Resource Center

Access Conference

Mid-South Atlantic Small Business Transportation Resource Center

Access Conference

Background Info

The Sky Is the Limit ACCESS Conference brings together DBE, 8A, SBA, and Veteran firms interested in pursuing federally funded transportation construction contracts.

From brand identity, promotional collateral to an online presence and informational webinars, we created a consistent, visually appealing experience for the Annual Access Conference.

Mid-South Atlantic Small Business Transportation Resource Center (MSASBTRC), wanted to broaden its audience demographic for their Annual Sky’s the Limit Access Conference. The client understood that the classic information-driven look could no longer serve their purpose in an age where you only have an instant to gain attention. MSASBTRC hired IROCREATE to update the Access Conference image to appeal to modern-day business.

IROCREATE created a clean and cohesive look for the annual conference brand – developing an easy-to-navigate website with key event information, webinars, surveys, and more; Eventbrite registrations complementing the established look; social media posts; email campaign designs; event program agendas; conference signage; and more. The new Access Conference was a success, enabling MASBTRC to expand the conference to a year-round series.

Design Subjects

  • save the dates

  • program details
  • event details
  • sponsor highlights
  • panelist highlights
  • registration details
  • capture conference impressions
  • training videos

Creative Results

  • conference logo
  • brand identity
  • feature-rich website: responsive, webinars, surveys, forms, downloadable files, social sharing, analytics
  • print & digital program agendas
  • conference signage
  • Eventbrite registration page design
  • topical video presentation productions

Access Conference Program Booklet

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