Mid-South Atlantic Small Business Transportation Resource Center (MSASBTRC), wanted to broaden its audience demographic for their Annual Sky’s the Limit Access Conference. The client understood that the classic information-driven look could no longer serve their purpose in an age where you only have an instant to gain attention. MSASBTRC hired IROCREATE to update the Access Conference image to appeal to modern-day business.
IROCREATE created a clean and cohesive look for the annual conference brand – developing an easy-to-navigate website with key event information, webinars, surveys, and more; Eventbrite registrations complementing the established look; social media posts; email campaign designs; event program agendas; conference signage; and more. The new Access Conference was a success, enabling MASBTRC to expand the conference to a year-round series.